29/11/07: Channel 4 Enters into Strategic Partnership with Mobile IQ
Channel 4 has entered into a strategic partnership with Mobile IQ, a leading provider of mobile internet solutions.
Mobile IQ has been working with the channel as a technical partner since February 2006 during which time the company has successfully deployed Channel 4's direct-to-consumer mobile services as well as its mobile content portals on Vodafone and O2. Mobile IQ also provides thought-leadership expertise which has helped develop Channel 4's mobile strategy.
"Mobile IQ is an exciting company with creative ideas and great technology and we are always keen to work with innovative talent. We believe that this strategic partnership will help accelerate Mobile IQ's position in the market as a leading provider of mobile internet solutions." Paul Whitehead, Head of Business Development.
"We are delighted to have agreed this long-term collaboration with Channel 4. It reflects the channel's confidence in Mobile IQ and our commitment to customer satisfaction and quality. Fabric™, Mobile IQ's mobile platform, will allow Channel 4 to delivery their ambitious mobile strategy. This is an exciting time for the company as our impressive customer base continues to grow." Shaun Barriball, Managing Director, Mobile IQ.
Channel 4 was the first commercial broadcaster to launch a permanent presence on mobile in 2003. The site features a mix of programme-specific content such as exclusive Skins clips and Fonejacker videotones, plus extensive film reviews, competitions, news and listings. Channel 4 Mobile pioneered the use of pre-roll advertising such as Ford, Warner Films and Unilever.
Mobile IQ (www.mobileiq.com) empowers media agencies and content brands to deliver rich mobile internet solutions using Fabric™ - a complete mobile management platform. Mobile IQ's customers include Channel 4, Blue Star Mobile, News of the World and the New York Post.
For further information: Sarah Booth, Channel 4 - 020 7306 5395