08/10/08: World's most successful digital magazine mobilises with Mobile IQ
Monkey, the pioneering, free weekly men's e-magazine from Dennis Publishing has launched a mobile magazine using Fabric™ from Mobile IQ.
The success of Monkey's e-mag has been well documented: with a colossal - and growing - ABCe of 271,667 copies per week (July-Dec '07), it dominates the lads mag market place and is the fastest growing men’s magazine in the world. Its unique formula delivers a hugely attractive format and audience to advertisers:
> The average reader is 28 and spends 45 minutes a week reading Monkey
> Over two-thirds of Monkey's readers do not read any other men's magazine
> Click-through rates are up to 275% higher than traditional digital advertising.
In a world where people are starved of time, yet have more media choices than ever before, Monkey delivers a one-stop mix of sport, girls, entertainment and comedy in video and audio. Making this content available on-the-go was the next logical step for parent company Dennis Publishing.
Monkey's mobile offering, an innovative commercial collaboration between Dennis, Mobile IQ and mobile media company, Player X, delivers the same winning media-rich experience, with readers able to rate content, send to a friend and sign up for the weekly e-mag, as well as download video and wallpapers. The site is designed to echo the online magazine feel and gives advertisers a choice of options including traditional banner ads, video pre-rolls and advertorial pages.
Andrew Nicholls, Partnerships and Mobile Manager, Dennis Publishing comments:
"Working with Mobile IQ has enabled us to quickly and painlessly produce a mobile version of our successful Monkey magazine in a format we know will be as popular with our readers as it is with advertisers"
Mobile IQ CEO, Shaun Barriball, adds:
"Mobile IQ is delighted to have helped Dennis turn their latest digital vision into a reality and deliver Monkey Mobile, another industry first"
Visit Monkey: http://monkeymag.mobi/
About Mobile IQ
Mobile IQ empowers media agencies and content brands to deliver rich mobile internet solutions using Fabric™ - a complete mobile management platform. Mobile IQ's customers include Channel 4, News International, New York Post and Dennis Publishing. www.mobileiq.com