Discovery
Ensuring customers can easily discover your site is essential to driving large amounts of traffic. Fabric™ allows you to achieve this in various ways, depending on what is appropriate for your brand.
Search
Fabric™ is optimised for search engines allowing you to maximise traffic driven from the increasing number of mobile search engines - Google, Yahoo etc. These optimisations include support for sitemap generation, crawler support, search engine friendly URLs and support for deep-links supporting pay-per-click campaigns.
Operator Portals
Fabric™ can also be used to easily integrate with operator portals, allowing your site to be listed from Vodafone Live, O2 Active etc. (subject to agreement with the operator).
Viral
Fabric™ provides features such as Send-to-a-Friend which allows customers to send a link to a site to other people. This works well as a viral marketing mechanism for popular content.
Advertising
You can purchase banner ads to display on other mobile sites through ad servers including AdMob.
Mobile IQ also has relationships with marketing agencies who specialise in putting together solutions to drive discovery and promotion through targeted direct marketing in key context areas. These solutions can include ad boards supplemented with bluetooth, pizza box advertising etc.
*NEW Shortcode
The use of a short-code plus a keyword call to action is a common way of promoting a mobile site in print, on tv and on the web. Fabric™ allows you set up any number of keyword to url mappings on a shortcode and integrates with mBlox, MXTelecom and Minick to handle the inbound and outbound messages.
Fabric™ Benefits
> On-portal Integration
> Viral Marketing
> Mobile SEO
Operator Portal Integrations
Viral marketing
Purchase banner ads
